ECommerce Marketing Guide- Sure Shot Success

In January 2013, eMarketer a globally recognized digital media market research firm announced that “In 2013, eCommerce Retail sales will be $384.80 billion only in USA.” This figure was $301.69 billion in 2011. The situation is same in remaining part of the world as in USA.

According to above statistics we can say that competition will never end or stop in future. To survive in this competition you have no option for experiment because it is full of risk, you have only one shot and it must be sure shot towards success. If you fail then it is next to impossible to recover the market again.

By keeping the statistics in the mind, this is right time to define a zero tolerance marketing strategy for your eCommerce site.

I hear people saying you need to assign a large budget for getting the best eCommerce marketing strategies. I don’t oppose this point but I don’t agree that only large budget can lead you to success. Proper utilization of budget is most important thing in the entire process.

Before you start the promotion ask these 5 questions:

1. Your business is global or regional?
2. Price. Can you offer the same or less price compare to your competitors?Number of price comparison sites is available.

3. Dealing with product site? Do you have proper inventory because customer don’t like see “Out of stock” word in your site.
4. Are you able to deliver the order in timely manner?
5. Can you retain your visitors on your site? Have you decided how to design user friendly structure which can help to reduce the bounce rate?

Take help of Internet Marketing Expert in deciding which strategies you shall choose to promote your business or product. Here are some tips to effective marketing of each type of promotion.

1. Search Engine Marketing

• Define search engine optimization strategy but not generic, make it relevant and specific to your industry.

• Use content to market. Write fruitful content on your business and post it to those sites where visitors have a requirement of what you sell. For Example if you are selling fashion accessories for women and you submit your content on general sites or some business news sites then it doesn't make any sense but you should find the online women fashion magazine which allows guest posting.

• Don't put your link to signature in forum discussion sites where you participate for technical advice. According to the new update of Google, you will get back links from that but your web credit will not be benefited.

• As Google says “Do for people not for search engine”. So focus on how people can get more information about products and its need instead of just targeting the search engines.

• Use Social Media but keep in mind people have no time to see your posts or tweets repeatedly.

2. Direct Marketing

• Help Approach: By helping people you can gain lots of popularity. In direct marketing initially you may be unhappy because you can't get benefits as much you invest but this gives you a great hike in future.
  
  
  If you are selling women fashion accessories including beauty items and other things                 then you can arrange seminar or exhibition where women can get some lesson of fashion.
  
  
  If you are selling Health or wellness items then you can arrange free medical checkups camp.

3. Print Media Marketing

• Print your advertisement in specific magazine where every reader is your potential customer.

• In NEWS paper advertisement or classified, Ensure about its popularity in your targeted geographic area.

• Print T-shirts and share it with your friends and people.

• Run a postcard campaign for festival wishes. It’s old but quite effective now also.

4. Media & Advertising Marketing

• If you have not large budget then you should ignore this one. Because in Media & advertising you can not figure out the exact conversation for short time period.

• One suggestion I would like to give is that, Instead of making festival theme ads, focus on general type. Because in festival theme, you can't get 100% people focus.

5. Indirect Marketing:

• Indirect marketing is a way to gain benefits or popularity with the support of others.

• For example if you have an iPhone app which organizes your outfits and mix match them.

You can contact small cloth stores or retailers and convince them to use your app for discount offer. You can get big orders from the retailers if you succeed.

As I told you in this area, you are only a person who can understand your business properly. And you have to do it. Taking advice or consultation from SEO Consultant is not bad but giving authority to think on behalf of you is too much for sure shot eCommerce marketing. So use these tips for an effective marketing and increase your ROI.