Smart Way To Organize Your Home Items

Today, I am going to write about my own home inventory management experience. As you know home management is your own study center of management where you are playing double role as a student & guide.

It is not easy to manage & track household items because there are number of small and large items including furniture, electronics items, art & decorative, valuable Jewellery, kitchen crockery items etc...

Before few months when I was careless about my home assets because I couldn't understand its actual importance but after a burglary I really got into a fix. In absence of the stolen items I was really upset, at that time I understood their importance in my routine life.

I took a decision to manage each and every small & big item inside my home because I was unable to calculate total loss after burglary.

I came across an app Home Items Manager which solved my problem.

“Home Items Manager “is an iPhone app to track and manage home assets.

I would like to share few screens of Home Items Manager that can give you more idea about app.

In Home screen you can see six icons which directly give you answers to your quick questions like “How much total asset do I have at home?”, “What is the total value of my home assets”, “How much have I lost in burglary? I need a history record, do I have it?”

Here are some of its features:

• Store complete information of asset like price, date of purchase, invoice copies, insurance copies, location of that asset and much more.
• Set items category wise like important assets, very important, basic
• Calculate the cost of items with calculate feature
• Calculate total loss at the time of natural disaster or robbery
• Save lost assets history for future reference
• App is pass code protected that keeps your details private
• Works universally (Both in iPhone as well as in iPad)

I found this app very useful and I feel everyone should use it to manage your home items. Download the app from the store over here and share your reviews on it. To download the app Click Here.

Search Marketing Industry Today

From the starting of Penguin & Panda updates by Google, marketing professionals are doing experiments for their projects. My eyes are seeing a not so good neither bad picture of the industry.

During my routine reading I found little positive news from Internet Marketers community around the world. Today, I read a post that is focused on mobile device behavior of the market. Study says mobile device search conversion rates are 28%, so we can guess people are serious with his/her smart phone not wasting time.

As per my knowledge, this time is not steady but flexible. You should need to prepare for everything; you cannot just depend on any single factor (Search Engines, Social Media, Content Marketing, Paid Advertising, Mobile device customer’s network).

Actually the condition is not only because of market's competition or Google's updates or overwhelming promotion approach. According to recent survey, after December 2012 in US people's buying power has decreased. But why a person’s buying power has decreased, it is question for economist & financial experts.

Well, I should be focus on Title & try to put few points which I really want to share.

Don't Laugh at anyone (especially on your competitor): In industry I have experienced many times, after beating someone (competitors) on search engines or sales, people enjoy victory. But you have to leave this habit. If you waste your time in celebration, then another one will beat you surely.

You need to be very alert if you desire to stay on first position.

Everyone needs different medicine for same illness: Before all these updates & revolutionary changes in market, you will apply the same strategy for similar projects. If you have two websites & you need Google Search Engine ranking for both for their individual keywords then you just need to write quality content for both & submit on quality websites without knowing another factors( relevancy, quality of websites, target audience etc).

Be Helpful as well as Fruitful: In this era of changed environment, it is compulsory to change your nature. It is time to be helpful to your target audience as well as normal people because it may be converting into your target audience. Contribute something fruitful not only your products features repeatedly. If you post funny pictures on social media sites which people like then people attract automatically to your fan page & know about you & your business.

Be careful while publishing on web: During your routine process of promotion, don't do anything instantly. First analyze your own content (Text, image, video etc...) & ask a question yourself how it is useful for target audience?

If you found fruitful content really useful for your audience then analyze the platform where you want to publish your content. If you are targeting United States located people then it doesn't make any sense to publish on other country specific sites however its Page Rank is 10.

Don't miss any techniques when you are working for brand awareness because all the people never like the same content. Use text (tweets, small blogs, articles etc), image (product pics with its buying cause, info graphics), Video (Promo video). If you have enough budgets then offer your products Free to someone who writes positive reviews for you & they have thousands of followers or fan on social media.

Success Measurements: In my mind there is only one success parameter, when people start talking about you or your brand. There are nothing more than that, each & every other measure set automatically if people market your product or service him/her self.

I always speak with full of confident, SEO will never dead. Even after all these updates I am able to rank any website in search engine by organic SEO techniques & you can get its benefit from potential visitors. Don't hesitate to contact me for SEO Services.

ECommerce Marketing Guide- Sure Shot Success

In January 2013, eMarketer a globally recognized digital media market research firm announced that “In 2013, eCommerce Retail sales will be $384.80 billion only in USA.” This figure was $301.69 billion in 2011. The situation is same in remaining part of the world as in USA.

According to above statistics we can say that competition will never end or stop in future. To survive in this competition you have no option for experiment because it is full of risk, you have only one shot and it must be sure shot towards success. If you fail then it is next to impossible to recover the market again.

By keeping the statistics in the mind, this is right time to define a zero tolerance marketing strategy for your eCommerce site.

I hear people saying you need to assign a large budget for getting the best eCommerce marketing strategies. I don’t oppose this point but I don’t agree that only large budget can lead you to success. Proper utilization of budget is most important thing in the entire process.

Before you start the promotion ask these 5 questions:

1. Your business is global or regional?
2. Price. Can you offer the same or less price compare to your competitors?Number of price comparison sites is available.

3. Dealing with product site? Do you have proper inventory because customer don’t like see “Out of stock” word in your site.
4. Are you able to deliver the order in timely manner?
5. Can you retain your visitors on your site? Have you decided how to design user friendly structure which can help to reduce the bounce rate?

Take help of Internet Marketing Expert in deciding which strategies you shall choose to promote your business or product. Here are some tips to effective marketing of each type of promotion.

1. Search Engine Marketing

• Define search engine optimization strategy but not generic, make it relevant and specific to your industry.

• Use content to market. Write fruitful content on your business and post it to those sites where visitors have a requirement of what you sell. For Example if you are selling fashion accessories for women and you submit your content on general sites or some business news sites then it doesn't make any sense but you should find the online women fashion magazine which allows guest posting.

• Don't put your link to signature in forum discussion sites where you participate for technical advice. According to the new update of Google, you will get back links from that but your web credit will not be benefited.

• As Google says “Do for people not for search engine”. So focus on how people can get more information about products and its need instead of just targeting the search engines.

• Use Social Media but keep in mind people have no time to see your posts or tweets repeatedly.

2. Direct Marketing

• Help Approach: By helping people you can gain lots of popularity. In direct marketing initially you may be unhappy because you can't get benefits as much you invest but this gives you a great hike in future.
  
  
  If you are selling women fashion accessories including beauty items and other things                 then you can arrange seminar or exhibition where women can get some lesson of fashion.
  
  
  If you are selling Health or wellness items then you can arrange free medical checkups camp.

3. Print Media Marketing

• Print your advertisement in specific magazine where every reader is your potential customer.

• In NEWS paper advertisement or classified, Ensure about its popularity in your targeted geographic area.

• Print T-shirts and share it with your friends and people.

• Run a postcard campaign for festival wishes. It’s old but quite effective now also.

4. Media & Advertising Marketing

• If you have not large budget then you should ignore this one. Because in Media & advertising you can not figure out the exact conversation for short time period.

• One suggestion I would like to give is that, Instead of making festival theme ads, focus on general type. Because in festival theme, you can't get 100% people focus.

5. Indirect Marketing:

• Indirect marketing is a way to gain benefits or popularity with the support of others.

• For example if you have an iPhone app which organizes your outfits and mix match them.

You can contact small cloth stores or retailers and convince them to use your app for discount offer. You can get big orders from the retailers if you succeed.

As I told you in this area, you are only a person who can understand your business properly. And you have to do it. Taking advice or consultation from SEO Consultant is not bad but giving authority to think on behalf of you is too much for sure shot eCommerce marketing. So use these tips for an effective marketing and increase your ROI.

Best Wardrobe Organizer App for iPhone and iPad Users

What do you mean by Virtual Wardrobe Organizer? Well, it is a mobile technology concept in which one mobile app mix and matches your daily dressing style instead of you. This concept is applied by number of people for developing such an application which can manage your clothes and other accessories like jewellery, belts, shoes, watches etc. Today, I would like to share my experience with you.

I was never interested to download any unnecessary games or mobile apps which are just waste of time & money. But I liked this concept and found this is really good & helpful for me. I personally believe mobile device has been designed to make our life easier and not complex.

After analysis and observation of near around 10 to 12 apps for wardrobe management, I found one app “Ease My Wardrobe” up to my mark. This app is designed both for iPhone and iPad and now they upgraded it for latest iPhone 5 and iOS6.

During my studies I found, EMW(Ease My Wardrobe) has been reviewed by many popular iPhone App review sites.

You can check the reviews by visiting the sites and searching “Ease My Wardrobe”.

Below, I put three reasons why EMW was selected among 10 to 12 wardrobe organizer app.

1: It's user friendly and easy to use design.

2: List of items which organize your wardrobe category wise

3: Random Pick feature (Which mix match your outfits)

In the end, I would definitely favor and recommend Ease My Wardrobe to all of you. You can download it from iTunes (lifestyle category) for just $0.99.

Why should you re design your content marketing strategy?

Beginning from February 2011 Google has modified its search algorithm more than 24 times and its main goal is to avoid content duplication.

Search Engine Algorithm's recent changes indicates if you want potential web visitors towards your business then you have to deliver unique and useful content which specify your products or services more briefly and more trust-worthy way to the users.

Before couple of years, your advertising or marketing focused content had been counted on your web credit but today, search engine like Google, Yahoo and Bing have gone too smarter and they refuse your content which is focused only to your marketing words.

If the Algorithm finds something constructive about your products or services or the things you are going to target then it will give you reward and potential customer or visitor may reach at your door step.

Now it is time to leave your old point of view or mentality in which you write only focused to your products or services, One should think first, what customer think about topic and what they expect from you. If succeed to deliver exactly what they want then you are winner today.

Below I would like to suggest few content marketing points which have to be covered in your next internet marketing campaign to all those people who have a dream to laid his/her business on global surface with the support of emerging technologies and current online environment.

Content Marketing Plan

Before launching a campaign, once try to be a customer and think why customer spends his time in reading your article or blog. What they gain, not you?
Instead of writing about your skill or ability on focused topic or matters, prefer to write why customer require your product or services

For example if you are selling a mobile app and the app is say about your wardrobe management.

The core feature is to mix and match outfits automatically by app and you are free from choosing your daily dressing style manually.

To promote this app and to increase its sales, you have to focus on how people find it difficult to manage without your app, which types of problems people are facing and how your app will be useful for them.

Once the reader understands its need then he will find you anyway. Before the Google updated its algorithm people were busy in explaining their app's features and functionality but used to forget to explain why would people purchase it?

When you launch a content marketing campaign, please don't encourage your content writing agency or  your content writer to be close-minded, let them to be broad.

Here are a few ingredients to make a delicious content marketing recipe:

Don't ignore the one line tip attached with below topics

• Affiliate Blog Writing - Never be your blog just long like infographics, remains it blog

• Article Marketing - Post your unique article on some high traffic sites, avoid posting your article on 400-500 sites

• Blog Commenting - Comment on relevant blogs or articles and please don't write “thanks for sharing” types of comment

• Forum Discussion - Put your advice only if are sure otherwise let it live, dont write just like “ I have no idea”

• Review Writing - Write ethical reviews about anything if you have experienced it because your review may be harmful for others

As we know “prevention is better than cure” so it is necessary to wake up earlier. Once website or your blog has been punished because of your content then it is very hard to recover. By writing this blog, it is my little effort to put my perspective about content marketing strategy.

By writing this blog, it is a little effort to spread latest content marketing requirement and its benefit in today's time of internet marketing by Hypertech Services a content writing agency based in India.