Why should you re design your content marketing strategy?
Beginning from February 2011 Google has modified its search algorithm more than 24 times and its main goal is to avoid content duplication.
Search Engine Algorithm's recent changes indicates if you want potential web visitors towards your business then you have to deliver unique and useful content which specify your products or services more briefly and more trust-worthy way to the users.
Before couple of years, your advertising or marketing focused content had been counted on your web credit but today, search engine like Google, Yahoo and Bing have gone too smarter and they refuse your content which is focused only to your marketing words.
If the Algorithm finds something constructive about your products or services or the things you are going to target then it will give you reward and potential customer or visitor may reach at your door step.
Now it is time to leave your old point of view or mentality in which you write only focused to your products or services, One should think first, what customer think about topic and what they expect from you. If succeed to deliver exactly what they want then you are winner today.
Below I would like to suggest few content marketing points which have to be covered in your next internet marketing campaign to all those people who have a dream to laid his/her business on global surface with the support of emerging technologies and current online environment.
Content Marketing Plan
Before launching a campaign, once try to be a customer and think why customer spends his time in reading your article or blog. What they gain, not you?
Instead of writing about your skill or ability on focused topic or matters, prefer to write why customer require your product or services
For example if you are selling a mobile app and the app is say about your wardrobe management.
The core feature is to mix and match outfits automatically by app and you are free from choosing your daily dressing style manually.
To promote this app and to increase its sales, you have to focus on how people find it difficult to manage without your app, which types of problems people are facing and how your app will be useful for them.
Once the reader understands its need then he will find you anyway. Before the Google updated its algorithm people were busy in explaining their app's features and functionality but used to forget to explain why would people purchase it?
When you launch a content marketing campaign, please don't encourage your content writing agency or your content writer to be close-minded, let them to be broad.
Here are a few ingredients to make a delicious content marketing recipe:
Don't ignore the one line tip attached with below topics
As we know “prevention is better than cure” so it is necessary to wake up earlier. Once website or your blog has been punished because of your content then it is very hard to recover. By writing this blog, it is my little effort to put my perspective about content marketing strategy.
By writing this blog, it is a little effort to spread latest content marketing requirement and its benefit in today's time of internet marketing by Hypertech Services a content writing agency based in India.
Search Engine Algorithm's recent changes indicates if you want potential web visitors towards your business then you have to deliver unique and useful content which specify your products or services more briefly and more trust-worthy way to the users.
Before couple of years, your advertising or marketing focused content had been counted on your web credit but today, search engine like Google, Yahoo and Bing have gone too smarter and they refuse your content which is focused only to your marketing words.
If the Algorithm finds something constructive about your products or services or the things you are going to target then it will give you reward and potential customer or visitor may reach at your door step.
Now it is time to leave your old point of view or mentality in which you write only focused to your products or services, One should think first, what customer think about topic and what they expect from you. If succeed to deliver exactly what they want then you are winner today.
Below I would like to suggest few content marketing points which have to be covered in your next internet marketing campaign to all those people who have a dream to laid his/her business on global surface with the support of emerging technologies and current online environment.
Content Marketing Plan
Before launching a campaign, once try to be a customer and think why customer spends his time in reading your article or blog. What they gain, not you?
Instead of writing about your skill or ability on focused topic or matters, prefer to write why customer require your product or services
For example if you are selling a mobile app and the app is say about your wardrobe management.
The core feature is to mix and match outfits automatically by app and you are free from choosing your daily dressing style manually.
To promote this app and to increase its sales, you have to focus on how people find it difficult to manage without your app, which types of problems people are facing and how your app will be useful for them.
Once the reader understands its need then he will find you anyway. Before the Google updated its algorithm people were busy in explaining their app's features and functionality but used to forget to explain why would people purchase it?
When you launch a content marketing campaign, please don't encourage your content writing agency or your content writer to be close-minded, let them to be broad.
Here are a few ingredients to make a delicious content marketing recipe:
Don't ignore the one line tip attached with below topics
- Affiliate Blog Writing - Never be your blog just long like infographics, remains it blog
- Article Marketing - Post your unique article on some high traffic sites, avoid posting your article on 400-500 sites
- Blog Commenting - Comment on relevant blogs or articles and please don't write “thanks for sharing” types of comment
- Forum Discussion - Put your advice only if are sure otherwise let it live, dont write just like “ I have no idea”
- Review Writing - Write ethical reviews about anything if you have experienced it because your review may be harmful for others
As we know “prevention is better than cure” so it is necessary to wake up earlier. Once website or your blog has been punished because of your content then it is very hard to recover. By writing this blog, it is my little effort to put my perspective about content marketing strategy.
By writing this blog, it is a little effort to spread latest content marketing requirement and its benefit in today's time of internet marketing by Hypertech Services a content writing agency based in India.
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